TrendPulse

Formex: Creative Flow

As at Heimtex & Maison Objet, creativity was a key theme at Formex in Sweden for Spring 2010. Key words were inventiveness, sustainability and creative environments under the heading "Creative Flow" - of course all in that fresh, clean, Scandinavian mood

And as at the earlier shows, the trend area focused on the creative environment, in this case the personal atelier or studio of a fashion or interior designer - settings that get ideas flowing and stimulate the imagination, often merging living space and creative space (as that first novel written on the kitchen table).

It's all about the creative mix - of flea market finds and family treasures, recycled cast-offs and innovative new designs. Natural, raw surfaces are combined with fresh, bright colour and plastics. Look for strong graphics and organic shapes and patterns.

For the full Formex story, please subscribe to TrendPulse (a list of agents is on this website, or you can contact us directly)

NOTE: COMING UP SOON - the Stockholm Furniture Fair (and you might note that the next Formex is 12-15 August)

(And I haven't forgotten Top Drawer - more on that soon, too)

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